It's a Mythic game... same guys that did Dark Age of Camelot. EA bought Mythic halfway through development.
They slapped their name on the thing initially, but due to, I guess, a large number of people like me, they took it away. So if you Google search for it now, you'll see it says "Mythic Entertainment: Warhammer Online".
Leaves me hopeful that on this one, maybe... just maybe... EA is taking the money without fucking everything up. Maybe they'll just stay in the background and get paid for watching how a real developer works.